Deana Rich is a leading expert within the payments acquiring industry and is highly respected for her unparalleled risk management, underwriting, operations and compliance experience. She is an original board member, past President and currently Vice President of the Merchant Acquirers Committee (MAC) where she is instrumental in driving organizational focus. She also is recognized as an industry leader that is influential in shaping industry guidance on matters of risk and fraud management through her roles and work with the Electronic Transactions Association (ETA), and she is among the select few who are approved by Visa and MasterCard to perform bank and ISO reviews.
She has successfully developed and implemented risk management and underwriting programs for acquirers, ISOs, payment facilitators and software as a service developers, including writing policies and procedures, providing staff training support and overseeing implementation of risk monitoring, underwriting and card scheme compliance. Deana also is frequently engaged to review established risk and operational departments and policies for vulnerabilities and improvement.
As CEO of Rich Consulting, she is known for her compelling insight, deep card brand knowledge, industry relationships and more than 25 years of acquiring experience. Deana’s leadership is exemplified by her service to the industry. She was honored by MWAA when she was given their 2016 Industry Achievement Award and by ETA as Member of the Year in 2013 and ETA Volunteer of the Year in 2011.